Can I read Channel Management Course Manual 2009-11 on EtoBox?

Channel Management Course Manual 2009-11 by Saptarshi Datta is a document available to read on EtoBox.

What is Channel Management Course Manual 2009-11 about?

This document outlines the course objectives, structure, topics, and readings for a course on Channel Management. The objective is to provide students with an understanding of distribution channel management practices and the functions of a channel manager. The course covers topics like channel design, appointing and managing wholesalers and distributors, market development, trade promotion, and evaluating channel performance. Case studies and class discussions supplement the lectures. As there is no textbo

Author

Saptarshi Datta

Language

EN