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Doing Business in Emerging Markets : Entry and Negotiations Strategies by Cavusgil, S. Tamer; Agarwal, Milind R.; Ghauri, Pervez N. is a book available to read on EtoBox.
What is Doing Business in Emerging Markets : Entry and Negotiations Strategies about?
<p><p><span>There are a number of countries with considerable purchasing power equivalent to Western economies. Many "developing" countries in Central Europe, Asia, Latin America, and Africa are actually growing at a much faster rate than those in the "developed" West. Evaluating and doing business in these markets, however, is still considered a difficult task. </span></p> <p><b><span>Doing Business in Emerging Markets: Entry and Negotiation Strategies</span></b><span> is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets.</span></p> <p><b><span>Key Features:</span></b></p> <ul type=disc> <li><span>Advances in information technology that have an impact on international business</span><li><span>Methods for deciding which entr
- Author
- Cavusgil, S. Tamer; Agarwal, Milind R.; Ghauri, Pervez N.
- Publisher
- Sage Publications, Inc; Sage Publications
- Published
- 2002
- Language
- EN
- ISBN
- 9780761913740
- Subjects
- Business, Management, Science
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