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What is V2 Retail Customer Perception Study about?

V2 Retail offers clothing and other retail products across 17 Indian states with 96 operational stores. The presentation analyzes customer perceptions of V2 Retail compared to competitors like Reliance Trends, Max Fashion, and Big Bazaar. Most V2 Retail customers are students and working professionals. A perceptual map shows customers see V2 Retail as providing better value for money and product quality than competitors, while also having good product variety. Suggestions are made to introduce more private

Author

Subhashree Sahoo

Language

EN