Can I read UX Optimization : Combining Behavioral UX and Usability Testing Data to Optimize Websites on EtoBox?

UX Optimization : Combining Behavioral UX and Usability Testing Data to Optimize Websites by W. Craig Tomlin is a nonfiction available to read on EtoBox.

What is UX Optimization : Combining Behavioral UX and Usability Testing Data to Optimize Websites about?

Combine two typically separate sources of data—behavioral quantitative data and usability testing qualitative data—into a powerful single tool that helps improve your organization's website by increasing conversion and ROI. The combination of the what is happening  data of website activity, coupled with the why   it's happening data of usability testing, provides a complete 360-degree view into what is causing poor performance, where your website can be optimized, and how it can be improved. There are plenty of books focusing on big data and using data analytics to improve websites, or on utilizing usability testing and UX research methods for improvement. This is the first book that combines both subjects into a methodology you can use over and over again to improve any website. UX Optimization is ideal for anyone who wants to combine the power of quantitative data with the insights provided by qualitative data to improve website results. The book uses step-by-step instructions with photos, drawings, and supporting screenshots to show you how to: define personas, conduct behavioral UX data analysis, perform UX and usability testing evaluations, and combine behavioral UX and us

Who reads UX Optimization : Combining Behavioral UX and Usability Testing Data to Optimize Websites?

Author

W. Craig Tomlin

Publisher

Apress, Incorporated

Published

2018

Language

EN

ISBN

9781484238684

Category

nonfiction

Subjects

Management, Mathematics, Computer Science