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Arshad Farooq, whose family company Daikool was formerly the sole distributor of Daikin air conditioners in Pakistan, must decide whether to introduce a new air conditioning brand or collaborate with an existing international brand. Daikool lost its distribution rights in 2005 after being accused of involvement in explosive materials, despite later clearing its name. Daikin cancelled the agreement and refused to restart the partnership. Arshad now considers starting distribution under a new brand or partner

Author

ghafeer

Language

EN