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What is Nike vs Adidas: Ambush Marketing Tactics about?

Nike and Adidas are competing for soccer sponsorship rights and marketing. Adidas paid $402 million for the 2010 and 2014 World Cup rights, while Nike ran an ad campaign called "Write The Future" that was viewed 16 million times on YouTube. However, a local study found only a 7% difference in brand recall between Adidas, the global soccer merchandise leader, and Nike, a relative newcomer that started soccer marketing in 1994.

Author

Biks Sandhu

Language

EN