About this document
Understanding Customer Relationship Management by Bella Ramadhanti is a document available to read on EtoBox.
Customer Relationship Management (CRM) is a business strategy that aims to optimize customer satisfaction, profitability, and revenue. CRM involves organizing business processes around customer segments, fostering customer-satisfying behaviors, and implementing customer-centric processes. Modern CRM systems should include features like customer segmentation, customized reports and dashboards, sales force automation, mobile functionality, and workflow automation to provide benefits like increased sales, cust
- Author
- Bella Ramadhanti
- Language
- EN