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Pengaruh Faktor Pembelian Fashion Lazada by ritma aulia is a document available to read on EtoBox.
This study analyzes the influence of product diversity, word of mouth, discounts, and advertising on fashion product purchasing decisions of Lazada consumers in Padang, West Sumatra. It was found that each of these factors significantly influences purchasing decisions both partially and simultaneously.
- Author
- ritma aulia
- Language
- EN