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What is Communicating A Global Reach Inflight Ma about?

The document explores how in-flight magazines serve as a globalizing genre in tourism, highlighting their role in promoting airlines as global entities and enhancing passenger identities as cosmopolitan travelers. It discusses the strategic use of language and imagery to convey global messages, reflecting broader cultural and economic processes of globalization. The analysis is grounded in Critical Discourse Analysis, examining how these magazines contribute to the construction of global identities and narr

Author

Dilruba Temuçin

Language

EN