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This document introduces the key elements and principles of the Tailored Design Method (TDM) for conducting mail surveys. It summarizes how the TDM was originally developed in the 1970s to improve upon existing mail survey methods and consistently achieve high response rates over 70% through careful personalization, multiple contact attempts, and emphasis on social exchange theory. However, it notes that over the past 20 years many changes in technology and understanding of survey methodology have occurred,

Author

Idawati Ibrahim

Language

EN