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What is The Effect of Price Discrimination On Fairness about?

This study investigates the impact of price discrimination on fairness perception and online hotel reservation intentions, revealing that advantaged-price discriminations lead to higher fairness perceptions than equal-price discriminations. The research also examines the roles of brand familiarity and regulatory focus, finding that while brand familiarity does not significantly affect fairness perceptions, regulatory focus can mitigate the effects of price discrimination. The findings provide valuable insig

Author

paypaler6

Language

EN