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CRM Strategies at Maruti Suzuki by Neha G Patel is a document available to read on EtoBox.
What is CRM Strategies at Maruti Suzuki about?
This document discusses Customer Relationship Management (CRM) practices at Maruti Suzuki in India. It outlines how Maruti implemented Microsoft Dynamics CRM 4.0 to directly communicate with customers and gain insights into their needs and complaints. It describes the analytical CRM practices like customer profiling, segmentation, and predictive modeling used for direct marketing, cross-selling services, and customer retention analysis. It also discusses the operational CRM including campaign management, de
- Author
- Neha G Patel
- Language
- EN