Can I read Coracle Market Analysis and Strategy on EtoBox?

Coracle Market Analysis and Strategy by Kurt Marshall is a document available to read on EtoBox.

What is Coracle Market Analysis and Strategy about?

Soren Chemicals launched their new residential pool clarifier, Coracle, in September 2006, which is late in the peak season for pool usage. This did not allow enough time for distributors, retailers, and consumers to learn about the new brand before the end of the season. Additionally, Soren did not position Coracle to emphasize the benefits consumers care about, like cleanliness. They also did not do enough marketing work prior to launch, as many distributors and consumers were unaware of Coracle. Soren al

Author

Kurt Marshall

Language

EN