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Can I read Developing Buyer-Seller Relationships on EtoBox?
Developing Buyer-Seller Relationships by F. Robert Dwyer; Paul H. Schurr; Sejo Oh is a Business, Management and Accounting article available to read on EtoBox.
What is Developing Buyer-Seller Relationships about?
Marketing theory and practice have focused persistently on exchange between buyers and sellers. Unfortunately, most of the research and too many of the marketing strategies treat buyer-seller exchanges as discrete events, not as ongoing relationships. The authors describe a framework for developing buyer-seller relationships that affords a vantage point for formulating marketing strategy and for stimulating new research directions.
Who reads Developing Buyer-Seller Relationships?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- F. Robert Dwyer; Paul H. Schurr; Sejo Oh
- Published
- 1987
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)
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