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Experience DNA: Transforming CX with Data by Barton Pulp is a document available to read on EtoBox.

What is Experience DNA: Transforming CX with Data about?

The document discusses Experience DNA, a customer experience management and analytics platform. It summarizes that Experience DNA allows companies to move beyond survey-based systems to deliver predictive, targeted, and responsive customer experiences. Experience DNA uses big data, predictive analytics, and machine learning to understand customer behavior and satisfaction drivers in order to improve customer acquisition, retention, and profits. It provides companies with insights into customer experience pe

Author

Barton Pulp

Language

EN