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Cashvertising : How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone by Whitman, Drew Eric is a business book available to read on EtoBox.

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Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-color

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Author

Whitman, Drew Eric

Publisher

Career Press, Incorporated

Published

2008

Language

EN

ISBN

9781601638878

Category

business

Subjects

Marketing, Business, Management

Rating

4.4 / 5 (576 ratings)

Updated

2026-03-14