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Can I read Corporate branding : purpose/people/process ; towards the second wave of corporate branding /ed. by Majken Schultz on EtoBox?
Corporate branding : purpose/people/process ; towards the second wave of corporate branding /ed. by Majken Schultz by Majken Schultz; Fabian F. Csaba; Yun Mi Antorini is a nonfiction available to read on EtoBox.
What is Corporate branding : purpose/people/process ; towards the second wave of corporate branding /ed. by Majken Schultz about?
"This book argues that the field of corporate branding is undergoing fundamental changes and becoming more cross-disciplinary and strategically driven. This development represents a second wave of corporate branding, explored in the book. "
Who reads Corporate branding : purpose/people/process ; towards the second wave of corporate branding /ed. by Majken Schultz?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Majken Schultz; Fabian F. Csaba; Yun Mi Antorini
- Publisher
- Samfundslitteratur
- Published
- 2005
- Language
- EN
- ISBN
- 9788763099646
- Category
- nonfiction
- Subjects
- Management, Marketing, Business
- Updated
- 2026-03-24
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