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European Management Journal: Alan Aitken, Robert A. Paton by tucao.31241027674 is a document available to read on EtoBox.
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Opening book details…
European Management Journal: Alan Aitken, Robert A. Paton by tucao.31241027674 is a document available to read on EtoBox.
The article explores the concept of value perception in buyer-seller relationships through the lens of Service-Dominant Logic (S-DL), emphasizing that value is determined by the recipient