About this document
Five Levels of Product Value Hierarchy by abhishek_rs_hcl is a document available to read on EtoBox.
The document discusses the five levels of a product in marketing mix planning. The levels are the fundamental level, basic product level, expected product level, augmented product level, and potential product level. Each level adds more customer value and constitutes a customer-value hierarchy.
- Author
- abhishek_rs_hcl
- Language
- EN