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Outfoxing the Small Business Owner : Crafty Techniques for Creating a Profitable Relationship by Marks, Gene is a business book available to read on EtoBox.

What is Outfoxing the Small Business Owner : Crafty Techniques for Creating a Profitable Relationship about?

Whether you're an account manager for a large corporation or a fledgling entrepreneur, the small business market is one you can't afford to ignore. Your bottom line depends on it. Yet to capture this market, you need to adopt a new strategy-a strategy that recognizes the limited budgets, intense competitors, oppressive taxes, and inadequate resources that plague most small business owners. Outfoxing the Small Business Owner shows you how to tap the heart, mind, and pocketbook of these cagey customers. You'll rethink your usual approach, tailoring it to your customers' individual challenges and idiosyncrasies. You'll learn what works for small business owners-and how it's different than what works for your larger accounts. Most important, you'll find innovative, effective ways to:

Who reads Outfoxing the Small Business Owner : Crafty Techniques for Creating a Profitable Relationship?

Author

Marks, Gene

Publisher

Adams Media Corporation

Published

2005

Language

EN

ISBN

9781593371579

Category

business

Subjects

Business, Marketing, Economics

Rating

5 / 5 (8 ratings)

Updated

2026-03-14