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The Contribution of Internal Marketing To Employee Motivation: A TMCEL Case Study by International Journal of Innovative Science and Research Technology is a document available to read on EtoBox.
This article explores the impact of internal marketing on employee motivation at Telecomunicações de Moçambique (TMCEL) through a qualitative case study. It identifies weaknesses in internal communication, recognition, and organizational climate, suggesting that despite the potential benefits of internal marketing, its implementation is limited. Recommendations include strategies for professional development and enhancing internal communication to improve employee motivation and organizational performance.
- Author
- International Journal of Innovative Science and Research Technology
- Language
- EN