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About this Social Sciences article
The Effect of Content on Perceived Affect of Super Bowl Commercials by Kelley, Scott W.; Turley, L. W. is a Social Sciences article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- Kelley, Scott W.; Turley, L. W.
- Publisher
- Human Kinetics; Human Kinetics Publishers Inc. (ISSN 0888-4773)
- Published
- 2004
- Language
- EN
- Field
- Social Sciences