About this document
Social Media by Utshab Kafle is a document available to read on EtoBox.
The document is a project report by Bikram Bhattarai submitted to Pokhara University, focusing on the impact of social media on consumer purchase decisions in the fashion industry. It outlines the research objectives, methodology, and significance of understanding how social media influences customer behavior and purchasing patterns. The study aims to explore various factors such as product quality, advertisement, and income level in relation to consumer decisions regarding fashionable products.
- Author
- Utshab Kafle
- Language
- EN