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What is Types of Media in Advertising Strategies about?

This document discusses different types of media used for advertising. It defines media as the vehicle that conveys an advertising message to an intended audience. The document outlines factors to consider when deciding on media such as the target audience, product characteristics, message characteristics, and cost. It also discusses how to measure media effectiveness and describes various media types including print, broadcast, outdoor, and transit advertising media. The document provides references used i

Author

Smriti Khanna

Language

EN