About this document
Muniyandi PPT Brand Retail Strategy - SM Electricals - Presentation by karuppasamy06062003 is a document available to read on EtoBox.
The study examines brand retailer strategies towards SMElectricals in Tirunelveli, focusing on how retailers perceive and adopt marketing strategies to enhance their business amidst competition from multinational retailers. It highlights the importance of branding, the challenges faced by local retailers, and the need for differentiation and quality to compete effectively. The research methodology includes both primary and secondary data collection, with descriptive analysis to understand consumer behavior
- Author
- karuppasamy06062003
- Language
- EN