About this document
MKTG 3528 Final Project Guidelines by lisunghei20040803 is a document available to read on EtoBox.
The document outlines the final project guidelines for a Marketing Analytics course, detailing the structure and requirements for the project report and presentation. It includes sections on executive summary, problem identification, data analysis methods, and effective communication, along with a timeline for submissions. Additionally, it provides descriptions of various datasets available for analysis, including online shopping data, search advertisement data, and mobile app usage during COVID-19.
- Author
- lisunghei20040803
- Language
- EN