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This study analyzes the communication strategy employed by the Langkat Regency Tourism Office to promote Tangkahan nature tourism, focusing on integrated marketing communications to enhance tourist attraction and community involvement. Utilizing qualitative methods, the research identifies the successful application of the 4A 1P model and highlights the importance of community participation and digital promotion in overcoming challenges such as accessibility and competition. The findings indicate that effec

Author

Desi Wulandari

Language

EN