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Consumer Behavior in Denim Purchases by Rhea Sharma is a document available to read on EtoBox.

What is Consumer Behavior in Denim Purchases about?

This document outlines a proposed research study on consumer buying behavior with respect to different jeans brands. The scope of the study is to understand the consumer decision making process from selecting a brand to disposing of the product. Both qualitative and quantitative research methods are proposed, including interviews with consumers at shopping malls, retail outlets, and online to understand their purchase patterns and decision making process when choosing between multiple jeans brands. In-depth

Author

Rhea Sharma

Language

EN