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Faktor Pengaruh Impulse Buying Online by rin ang is a document available to read on EtoBox.

What is Faktor Pengaruh Impulse Buying Online about?

This document discusses factors that influence impulse buying in online shopping. It finds that external factors like service quality and promotions have a dominant influence over internal factors like emotions and gender. Specifically, it analyzes data showing Indonesia has a large population and internet user base, making it a major market for online shopping. Impulse buying is common among Indonesian consumers and online sellers can increase sales by leveraging promotions and consumers

Author

rin ang

Language

EN