About this document
Contextualizing Value in Market Exchanges by Tariq Waheed Qureshi is a document available to read on EtoBox.
This document discusses the role of context in value creation through exchange. It proposes a multi-level perspective of context including micro, meso, and macro levels that coincide with processes of value co-creation. These levels evolve simultaneously and are framed by context. Exchanges across different contexts constitute markets. The document explores how resources connect actors and how service-dominant logic emphasizes knowledge and skills as primary resources of exchange, pushing the importance of
- Author
- Tariq Waheed Qureshi
- Language
- EN