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Varimax Rotation in Coupon Analysis by anjali shilpa kajal is a document available to read on EtoBox.

What is Varimax Rotation in Coupon Analysis about?

The document presents the results of a component analysis using varimax rotation on 7 variables. The rotated component matrix shows the loadings of each variable on 3 components. A chart plots 2 of the variables on the components, and labels are provided to identify what each variable represents. The conclusion states that one of the variables, APPLYING COUPN, shows the relationship between household behaviour and shopping behavior.

Author

anjali shilpa kajal

Language

EN