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What is CRM Vision and Strategy Overview about?

This document outlines the key themes that will be covered in a customer relationship management (CRM) training program. The themes include CRM strategy and components, analytical CRM, CRM system selection and deployment, customer loyalty programs, and trends in CRM. Case studies on specific companies will also be discussed to demonstrate how CRM has been implemented. The goal is to provide a comprehensive overview of CRM and how organizations can develop successful CRM strategies to improve customer relati

Author

Akhil Aggarwal

Language

EN