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What is Implementing Competitive Strategy Techniques about?
Chapter Two discusses the implementation of competitive strategies through SWOT analysis, value-chain analysis, and the Balanced Scorecard (BSC). It emphasizes the importance of executing goals based on the chosen strategy and highlights the role of management accountants in supporting this process. Additionally, the chapter introduces sustainability as a critical perspective in strategy implementation, focusing on balancing short-term and long-term goals across economic, social, and environmental dimension
- Author
- Alwi Ihsan
- Language
- EN