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Factors Influencing Brand Loyalty in Coca-Cola by Morgan Afrizal is a document available to read on EtoBox.

This document summarizes a study on brand loyalty to Coca-Cola in rural areas. The study examined the relationship between demographic factors, brand awareness, brand image, perceived quality, and brand loyalty. 114 respondents in rural Thanjavur, India completed a questionnaire. Statistical analysis found associations between some demographic factors and brand loyalty. Brand awareness, brand image, and perceived quality were also found to be statistically significant determinants of brand loyalty. The stud

Author

Morgan Afrizal

Language

EN