About this document
Crafting Your Innovation Strategy by Smamda Agung is a document available to read on EtoBox.
The document discusses how innovation remains a frustrating pursuit for many companies despite investments. It states that the root cause of failed innovation efforts is the lack of an innovation strategy. The solution proposed is for managers to articulate an innovation strategy that supports the overall business strategy and helps make trade off decisions and set priorities to align functions. Creating an innovation strategy involves determining how innovation will create value, how the company will captu
- Author
- Smamda Agung
- Language
- EN