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What is Enhancing Hotel Bookings with XR Technology about?

This study investigates the effects of virtual and augmented reality (VR and AR) content types and device types on customer experiences in the hospitality industry. It finds that high factual realism content, such as 360-degree videos, enhances user presence, ease of imagination, and visual appeal, ultimately increasing booking intentions, especially when using head-mounted displays. The research highlights the importance of understanding how different XR experiences can influence consumer behavior in hotel

Author

mustafakazmi090

Language

EN