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What is Sonal about?

This dissertation investigates the impact of digital marketing on the buying behavior of youth in Rohtas district, Bihar, focusing on how digital strategies like social media and e-commerce influence their purchasing decisions. It aims to fill the research gap regarding consumer behavior in semi-urban areas, providing insights for businesses targeting this demographic. The study is based on secondary data and emphasizes the unique challenges and opportunities presented by the digital landscape for young con

Author

udayrajbkj

Language

EN