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Building Effective Brand Equity Strategies by Francisco Miranda is a document available to read on EtoBox.

What is Building Effective Brand Equity Strategies about?

This document discusses key concepts in brand management including branding, brand equity, brand knowledge, and the brand management process. It also outlines several models for measuring brand equity, including the Brand Asset Valuator, Brandz, Aaker, and Brand Resonance models. Additionally, it identifies brand equity drivers and strategies for building brand equity such as choosing memorable brand elements and leveraging secondary brand associations through holistic marketing activities. The document pro

Author

Francisco Miranda

Language

EN