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What is DIGITALIC Printer Sales Strategy Analysis about?

Vivek, a product manager at DIGITALIC India, is worried about hitting annual sales targets for printers and accessories. To boost end-of-year sales, DIGITALIC is running a promotional campaign with retailers in Mumbai, placing booths in 10 hypermarkets. Promo Sale has quoted INR 20,000 per day to staff each booth. Customers typically use their inkjet printer for 1-3 years, with retention rates of 80% after 1 year and 50% after 2 years. Customers print 200 pages per ink cartridge and buy a new cartridge ever

Author

ambitiousfirkin

Language

EN