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Strategic Marketing Management Course by Haris Kokkinoftas is a document available to read on EtoBox.

What is Strategic Marketing Management Course about?

This document provides information about an intensive five-day executive education program on strategic marketing management offered by the University of Chicago Booth School of Business. The program will provide frameworks to develop, implement, and evaluate marketing strategies. Participants will learn about competitive strategies, analyzing competitors, utilizing the marketing mix, building brands, marketing segmentation, analytical consumer measurement, and applying analytical approaches to pricing thro

Author

Haris Kokkinoftas

Language

EN