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Marketing Management Overview BMMK 5103 by Tùng Nguyên is a document available to read on EtoBox.
What is Marketing Management Overview BMMK 5103 about?
The document outlines the structure and key concepts of a Marketing Management course (BMMK 5103), including definitions of marketing, the evolution from traditional to service-dominant approaches, and various types of marketing endeavors. It emphasizes the importance of understanding customer needs and the marketing mix, as well as preparing for case discussions and readings for future lectures. The lecture also introduces the marketing framework and highlights the shift towards customer-centric strategies
- Author
- Tùng Nguyên
- Language
- EN