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What is Understanding Consumer Behavior Basics about?

Consumer behavior is the study of how, why, when, and where people buy products. It examines individual psychology and group decision making. The main focus is customer satisfaction, as businesses exist to serve customers. There are different types of consumers, including actual consumers who buy for personal use, buyers who purchase for resale or production, customers who are regular buyers, and institutional buyers like government agencies or organizations. Consumer behavior broadly studies how individual

Author

smeeta

Language

EN