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Understanding Competitive Advantage Factors by tyg1992 is a document available to read on EtoBox.

Competitive advantage allows companies to consistently gain customers over rivals and occurs when a company provides superior value through higher quality at lower costs. Value is defined as quality minus price, so the higher the value the more attractive the product. Competitive advantage is created by excelling in areas of the value chain like production, design, and customer service. The PQ curve depicts zones of competitive advantage, inferiority, and Porter

Author

tyg1992

Language

EN