Can I read Digital Marketing on EtoBox?
Digital Marketing by Anuj Singh is a document available to read on EtoBox.
What is Digital Marketing about?
This document is a synopsis submitted by Saurabh Upadhyay for their MBA degree. It examines the impact of digital marketing on consumer buying and purchasing behavior in Bareilly, India. A literature review found that digital marketing is an effective tool that allows companies to communicate with potential customers through websites, social media, apps and other digital channels. The study used a questionnaire survey of 50 respondents in Bareilly and chi-square testing to analyze the relationship between d
- Author
- Anuj Singh
- Language
- EN