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Marketing Analysis of Tempe in Palu by Irfan Ippang is a document available to read on EtoBox.

This document analyzes the marketing of tempeh at the "Multi Barokah" home industry in Palu, Central Sulawesi. There are three marketing channels for tempeh: 1) Producers -> Middlemen -> Retailers -> Consumers, 2) Producers -> Middlemen -> Consumers, and 3) Producers -> Retailers -> Consumers. The total margin for channel 1 is Rp. 2,000, channel 2 is Rp. 1,000, and channel 3 is Rp. 2,500. The marketing efficiency for channel 1 is 9.50%, channel 2 is 11.66%, and channel 3 is 7.27%, indicating that

Author

Irfan Ippang

Language

EN