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Comeback : How Seven Straight-Shooting CEOs Turned Around Troubled Companies by Puris, Martin is a business book available to read on EtoBox.

What is Comeback : How Seven Straight-Shooting CEOs Turned Around Troubled Companies about?

The seven leaders profiled in Comeback have two things in They brought their companies back from the dead, and they did it by seeking out the truth and sharing it with their employees. Martin Puris believes that this instinct for the truth is essential to leadership. And he should know. He has built one of the best advertising companies in the country, having led campaigns for BMW, Burger King, UPS, and Club Med. In addition to being a writer and a CEO, Puris was an adviser to President George Bush. Now, he's gained rare access to seven inspiring leaders and their stories about thriving under extreme business pressure. Puris presents intimate portraits of chief executives at Compaq, Continental Airlines, Honeywell, Adidas, Chrysler, U.S. Surgical, and UPS. All these companies had veered dangerously off course, and it took the efforts of these seven straight-shooting CEOs to set them right. Oz Nelson did it by convincing UPS to embrace new technologies. Gordon Bethune did it by giving across-the-board bonuses to Continental employees for improvements in customer satisfaction. Michael Bonsignore did it with a level of candor most executives never He told Honeywell employees their com

Who reads Comeback : How Seven Straight-Shooting CEOs Turned Around Troubled Companies?

Author

Puris, Martin

Publisher

Times Books, Random House

Published

1999

Language

EN

ISBN

9780812931273

Category

business

Subjects

Management, Economics, Business

Rating

4.5 / 5 (4 ratings)

Updated

2026-03-14