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Ethical Issues in International Marketing by Kumar, Brij Nino; Steinmann, Horst is a scholarly article available to read on EtoBox.

What is Ethical Issues in International Marketing about?

<p>This collection of essays analyzes 'tradition' as a category in the historical and comparative study of religion. The book questions the common assumption that tradition is simply the "passing down" or imitation of prior practices and discourses. It begins from the premise that many traditions are, at least in part, social fabrications, often deliberately serving particular ideological ends. Individual chapters examine a wide variety of historical periods and religions (Congolese, Buddhist, Christian, Confucian, Cree, Esoteric, Hawaiian, Hindu, Islamic, Jewish, New Religious Movement, and Shinto). Different sections of the book consider tradition's relation to three sets of issues: legitimation and authority; agency and identity; modernity and the West.<br></p>

Author

Kumar, Brij Nino; Steinmann, Horst

Publisher

de Gruyter GmbH, Walter

Published

1998

Language

EN

ISBN

9783110806540