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About this Business, Management and Accounting article
Measuring CRM effectiveness: Construct development, validation and application of a process-oriented model by Chen, Ja-Shen; Yen, H. J. Rebecca; Li, Eldon Y.; Ching, Russell K.H. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Chen, Ja-Shen; Yen, H. J. Rebecca; Li, Eldon Y.; Ching, Russell K.H.
- Publisher
- Taylor and Francis Group; Informa UK (Taylor & Francis); Routledge; Informa UK Limited (ISSN 1478-3363)
- Published
- 2009
- Field
- Business, Management and Accounting (Social Sciences)
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