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This study explores the concept of self-social engineering (SSE) in tourism to enhance pro-environmental behavior by integrating Environmental Psychology, the Theory of Planned Behavior, and Norm Activation Theory. Findings from a sample of 191 visitors indicate that attitudes and subjective norms significantly influence SSE, while perceived environmental quality does not motivate self-directed environmental actions. The research highlights the need for a holistic approach to promote sustainable practices i

Author

LR S

Language

EN