Can I read Neuroeconomics (Studies in Neuroscience, Psychology and Behavioral Economics) on EtoBox?

Neuroeconomics (Studies in Neuroscience, Psychology and Behavioral Economics) by Martin Reuter, Christian Montag (eds.) is a nonfiction available to read on EtoBox.

What is Neuroeconomics (Studies in Neuroscience, Psychology and Behavioral Economics) about?

This book represents one of the cornerstones of the series __Studies in Neuroscience, Psychology and Behavioral Economics__. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in “real life.” Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.

Who reads Neuroeconomics (Studies in Neuroscience, Psychology and Behavioral Economics)?

Author

Martin Reuter, Christian Montag (eds.)

Publisher

Springer-Verlag Berlin Heidelberg

Published

2016

Language

EN

ISBN

9783642359224

Category

nonfiction

Subjects

Psychology, Economics, Business